Cosmetic surgery ads targeting teens banned | Economic news


Advertisements for cosmetic procedures are now banned from targeting anyone under the age of 18 in the UK.

The new rules apply to all media and cover all procedures designed to alter a person’s physical appearance – including breast augmentation or reduction, “tummy tucks”, eyelid surgery, breast contouring nose and facelifts.

The ban also covers teeth whitening products, skin rejuvenation and injectable treatments, chemical peels and dermal fillers.

Change, described by the Advertising Practices Committee (CAP) last Novemberaims to tackle body image issues among young people.

“The perception of children’s and young people’s body image and their susceptibility to pressures to change their appearance, including viewing cosmetic interventions as a potential way to address these concerns, are influenced by a number of social and cultural factors. “, CAP, which works closely with the advertising regulator, says.

“Nevertheless, evidence shows that it is possible that exposure to different forms of media, including advertising, particularly those that focus on body image ‘enhancements’ such as cosmetic procedure procedures , is likely to exacerbate dissatisfaction and negativity about body image during vulnerable stages of their lives.”

Such advertisements will not be permitted to appear around television and radio programs commissioned, intended or likely to appeal to those under 18 years of age.

In other types of media, these ads are prohibited in content aimed at those under 18 or when they represent more than 25% of the audience.

The change follows a consultation in response to concerns about the potential harm to young people from body image pressures and mental health issues, as well as the risks and complications of such procedures.

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Cosmetic Botox and dermal lip fillers were banned for under-18s in England last year after a peak among young people looking for an “Instagram face”.

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